NCB Class Branding, Communication and Advertising

Banking & Financial Services

Imagine Group helped NCB develop its brand architecture to better reach VIP customers. Later, we came up with the name “NCB Class” which targets VIP customers from the higher “classes” and large local and international corporations, offering them fixed and customizable services. We also worked on the brand logo and look and feel, and applied the concept of typography, focusing on the simplest and tiniest details such as writing the name in a curvy style and making the word “class” stand out since it is the core of the brand.

Client Name

National Commercial Bank (NCB) Class



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