Libyan Islamic Bank Branding and Visual System Enhancement

Imagine Group’s brief was to develop Libyan Islamic Bank corporate identity. We worked on emphasizing the Islamic-compliant identity of the bank and its services in the look and feel, designs, and collateral materials we developed. The layout was meant to incorporate and communicate the Islamic values that LIB cherishes and abides by.

We were commissioned to prepare communication and advertising campaigns for the bank, making sure to highlight the Islamic identity of LIB.

Our team of developers worked on developing LIB website to be user-friendly and its services easy to navigate.

We also developed the visual system of the bank to help LIB brand stay consistent across customer experience.

Libyan Islamic Bank is an Islamic financial institution that practices Islamic banking activities in compliance with the provisions of Islamic Shariah and applicable legislations. Its operations are based on financial and investment brokerage by accepting the funds of depositors and investment of the funds in the field of sales, financing, and investment “cash and in kind”, either by ways of speculations or shares, in addition to providing other banking services as to realize economic and social added value. The bank is also committed through all its operations to the legitimate principles and professional standards in the field of Islamic finance as approved by the concerned legitimate supervisory authority and in accordance with the legislations in force, based on the revision of the law on banks for the year 2012, and the issuance of Law No. 1 for the year 2013 prohibiting financial transactions that involve receiving interests – usury or Riba.