Cihan Motors Business Plan and Branding
Imagine Group conducted a market research on the largest automotive companies in the region to get a clear picture of where Cihan Motor stands. Following, we helped in developing its corporate and marketing strategies to ensure its success on the long run. A brand opportunity study was also conducted to analyze Cihan Motor’s reach to customers. Formulating an investor presentation that tells the story of Cihan Motors was an integral step in presenting it to Toyota Motor Corporation and then combining it with a dealership strategy which successfully won Cihan Motors the privilege of becoming the sole dealer of Toyota in Iraq.
Imagine Group helped with the naming of Cihan Motors. Having conducted a study on Cihan Motor’s position in the market, designs were created to capture its brand identity. The logo of the company was created in a way that reflects its relationship with Toyota. Marketing collateral of Cihan Motors, its website, and visual identity reflected its responsibility toward a leading automotive industry in the region.
Cihan Motors represents the most prestigious automobile brand in the world and the dealer for Toyota in Iraq. Over the years, with the best practices and customer focus, the company has grown stronger. Today it earns the distinction of being the most preferred automotive dealership in the region. Cihan Motors also boasts about representing the world leading brands of trucks, heavy machinery and earth moving equipment.
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