Cihan Motors Business Plan and Branding


Imagine Group conducted a market research on the largest automotive companies in the region to get a clear picture of where Cihan Motor stands. Following, we helped in developing its corporate and marketing strategies to ensure its success on the long run. A brand opportunity study was also conducted to analyze Cihan Motor’s reach to customers. Formulating an investor presentation that tells the story of Cihan Motors was an integral step in presenting it to Toyota Motor Corporation and then combining it with a dealership strategy which successfully won Cihan Motors the privilege of becoming the sole dealer of Toyota in Iraq.

Client Name

Cihan Motors




Ajloun Governorate Brand Development


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