Ajloun Governorate Brand Development

Government and Public Services

Imagine team relied on conducting thorough field and desk research to better understand the current situation of Ajloun Governorate and envision it as a distinguished tourism and agricultural destination. This phase included holding focus group workshops with local residents in Ajloun and other areas in Jordan. Interviews, online survey results, relevant data and studies, as well as comparative analyses of competitive destinations in Jordan and the region were also relied upon to prepare a branding strategy for Ajloun.

Client Name

Ajloun Governorate




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