Hyundai Jordan Business Plan and Marketing Strategy


The official distributor of Hyundai in Jordan assigned Imagine Group to create marketing strategies for Hyundai brand in Jordan. The strategies included one for its new products and another for communication and public relations for an advertisement campaign. Following, communication and public relations strategies were developed to reflect upon the achievements of the pervious campaign as well as to increase the awareness of the public and the targeted customers of the brand, in addition to attracting prestigious entities to sign deals. An overall positioning strategy was developed, focusing mainly on the premium car segments of Genesis and Centennial. We also covered the 2015 Middle East Hyundai Race Challenge. Updates, details, as well as everything related to the event were posted on Hyundai Jordan Facebook page, bringing huge attraction and interaction from old and new interested fans.

Client Name

Hyundai Jordan




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