Hyundai Jordan Business Plan and Marketing Strategy
Business Plan Marketing Strategy
The official distributor of Hyundai in Jordan assigned Imagine Group to create marketing strategies for Hyundai brand in Jordan. The strategies included one for its new products and another for communication and public relations for an advertisement campaign. Following, communication and public relations strategies were developed to reflect upon the achievements of the pervious campaign as well as to increase the awareness of the public and the targeted customers of the brand, in addition to attracting prestigious entities to sign deals. An overall positioning strategy was developed, focusing mainly on the premium car segments of Genesis and Centennial. We also covered the 2015 Middle East Hyundai Race Challenge. Updates, details, as well as everything related to the event were posted on Hyundai Jordan Facebook page, bringing huge attraction and interaction from old and new interested fans.
Unity Trading Establishment was founded in Jordan in 1992 and is the sole distributor and representative for Hyundai Motors in Jordan. At the time of its inception, the company opened its first main showroom in Mecca Street in Amman where it started to market small passenger cars and soon after, began its rapid development through opening its first maintenance center in the same location in addition to providing all the necessary maintenance and spare parts in order to provide more efficient services to increase sales and gain customer trust. Unity Trading Establishment started building Hyundai brand on solid ground in the area of commercial vehicle market in Jordan and increased its market share ever since.
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