In March 2007, Social Networking as a category had a global audience of less than 500 million users,
representing just 56 percent of the world’s online population.
Now, the number of social media users around the world is so magnificent and significant to the extent that
running a social media page that belongs to a certain company is a job position in the present day, which shows
how important social media have become to marketing.
To fully comprehend the state of social networking today, one must understand how social media websites can be
used all together to come up with a most powerful platform to interact in real-time with the target audience and
get instant feedback on a brand’s products, services, and more.
At Imagine Group, our campaign makers raise awareness of the brand through either an event in real life where
people gather and join an interactive environment aimed at showcasing a certain brand and/or cooperating with
our social media experts to create online campaigns to serve the same purpose.
Our social media marketing focuses on improving social signals, company branding, brand awareness, and word-of-mouth advertising, in addition to increasing customer loyalty and trust, and enhancing the reach to the target audience.
Our main platform of focus is basically Facebook because it has the largest set of audience, but of course we are
after whatever necessary social media platforms that serve the brand. Campaigns launched for certain brands
sometimes involve shooting videos, which we upload on YouTube and surely share on the other profiles affiliated
with the brand.
In conclusion, having a strong social media marketing plan and presence on the web is the key to tap into the
interests of customers, and when implemented correctly and strongly, it brings a remarkable success for the
company and brand it serves.