We implemented a marketing strategy and plan for Royal Falcon Airline that sustained its competitive edge in the market. We also offered the company our design solutions and marketing services in addition to our digital services of website development.
In 2007 and inspired by the vision of His Majesty King Abdullah II of Jordan, Royal Falcon Airline was
set up as a second air carrier and started operating on a scheduled basis. Playing an integral role in
the story of success of this airline, Imagine Group helped develop the brand strategy of Royal Falcon
and build greater awareness, preference, desire, and advocacy for the airline itself as the national
carrier of Jordan.
Working in partnership with Royal Falcon Airline, we developed the overall branding program and product
development for the newly formed air carrier in Jordan. The first stop in this journey was a research
and a benchmark on local, regional, and international air carriers to come up with a distinct brand.
Next was the brand design. Emphasizing the relation between the brand name and the design, we created an
iconic falcon with a distinctive sharp character to be used throughout the organization.
For Royal Falcon Airline to soar higher and higher, a new website was developed according to the latest
standards. An online booking system and a dynamically managed content were developed and designed to
have an attractive layout. Added to this, Imagine Group created an aircraft livery design and applied it
to the fleet of Airbus 320 aircraft.
Expanding to a full advertising campaign in the Middle East, Royal Falcon Airline brand has been
extremely well received by employees and customers alike. Brand work was recognized in the airline
industry and won many awards.