Business Automation as an Effective Solution
Imagine Group helped NCB to automate its business by developing the bank’s Electronic Transaction System to be
a unique online platform that enables corporates to submit trade finance transaction requests like letters
of credit issuance and amendment and remittances, and bank guarantee issuance and amendment. The system was
designed and developed based on the most advanced technological trends to meet the clients’ needs and
As a technological solution, the Electronic Transaction System has been a vital step in the digital
transformation and automation of many of NCB operations. The system enhanced the execution of policies,
procedures, and programs to achieve their full potential. This innovative solution also helped in enhancing
the work environment through team building and easy e-work flow. Quicker turnaround time for closure of
trade transaction requests in addition to access control for compliance and audit requirements at the
clients’ end resulted in higher levels of customer satisfaction being more perceptible.
To help NCB keep technology at its core, we designed, built, and delivered a new and highly responsive
website that has not only brought the bank’s best practices and services to the fore but has also given
great attention to optimizing interaction with clients. The cutting-edge website enjoys new web interfaces
aligned with the evolving needs of end users. Web UI/UX Design solutions focused on designing products,
processes, services, events, omnichannel journeys, and environments with focus placed on the quality of
the user experience and culturally relevant solutions.
Because we understand NCB’s potential of better ranking online, we implemented effective SEO strategies that
set the bank’s website well over search engines. Our Search Engine Optimization strategy increased traffic
on the website, helped it achieve better ROIs, and contributed to acquiring visibility and stronger presence
on search engines.
Applications for the Connected Age of Now
To strengthen the digitization of NCB operations, we designed and promoted special digital platforms to fit
the connected age of now. As a case in point, “Mobi Mal” application enjoys customized services. Promoting
this app, we launched an advertising campaign showcasing its wide array of services like managing MasterCard
and debit local cards, requesting ATM cards, charging payment wallets (Sadad) with any amount of money, to
name just a few.
The digital and technological transformations NCB offered in its services reaped their harvest shortly.
Operations have become less effort and time consuming, and employees’ skills have improved. The feedback of
NCB clients has been quite positive; digitized operations and user-friendly platforms made them not just
feel but also experience the difference.
Data transactions via ETS
Digital channels revenue