We were assigned to provide Hyundai Jordan with consulting services. We helped in creating a business plan and marketing strategies for new car models and communication for better reach.
Respectable and well-known Hyundai has put its trust in Imagine Group as a strong business partner. Our brief was to support the extension of the vehicle company and its brand in the Middle East.
Developing thorough business concepts in collaboration with Hyundai included market entry strategies. Glocalized strategies for introducing the brand’s new and luxurious models of Centennial and Genesis, and other strategies for communication and public relations were developed to help Hyundai’s distributor in Jordan strengthen the positioning of Hyundai brand in the market and increase the awareness of the public and the targeted customers of the brand.
To engage more people with Hyundai brand in Jordan, we created marketing collateral and promotional tools that showcased great excitement and encouraged people to drive Hyundai cars to experience ease, comfort, and thrill altogether. Advertising campaigns were also designed and launched to cover big Hyundai Jordan events - like the 2015 Middle East Hyundai Race Challenge - which were uploaded on the company’s official Facebook page.
Our success in marketing Hyundai brand in Jordan was quite noticeable not only locally but also regionally. This was apparent as one of the company’s prime car dealers in Iraq approached us to help win the privilege of becoming Hyundai’s official distributor in Iraq. To help the investor reach that potential, a clear feasibility study in addition to a professional, experience-based business plan were developed.
The positioning of Hyundai brand where it deserves to be in the Jordanian market reaped its harvest with a noticeable rise in showroom visits and in deals. People’s awareness of Hyundai luxurious brands was translated into a sales increase of the two models of Centennial and Genesis. Going viral, the story of success inspired other key player car dealers to cooperate with Imagine Group to help build strong partnerships with Hyundai.