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Youth without Violence Market Research and Social Media

Government and Public Services

We conducted field research and study to identify the specific barriers and benefits of violent behaviors as noted by middle and high school youth as to develop a social marketing campaign that attends to the needs and wants of the target audience. A market study was conducted through involving a huge number of middle and high school youth gathered in focus group sessions and answering and distributing questionnaires, all to come up with the most accurate results. To deliver a successful campaign, Imagine Group also conducted quantitative and qualitative researches in cooperation with the youth accompanied by a benchmark study that focused on other similar and successful campaigns. A branding strategy was prepared to increase the reach of the initiative. A positioning strategy was developed to boost the mechanisms of “Youth without Violence” to seep into the minds of its target audience and reduce violence.

Client Name

Youth without Violence

Origin

Jordan

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