Astra Industries Corporate Branding

Astra Industries consulted Imagine Group in updating the visual identity of Astra Industries. To rebrand the company, a new logo and website design reflecting the relationship between the company and its subsidiaries were developed.

Part and parcel of the brand upgrade included market repositioning. Suggesting to upgrade the conglomerate brand, we conducted a market research to create a co-branding that would help reposition the brand, reflect its true value, and put its subsidiaries under its umbrella.

The website was developed to be compatible with desktop computers, tablets, and smart phones to maximize the reach of the whole update to the target audience of Astra Industries.

Starting as Astra Industrial, Astra Industries (AI) is one of the leading conglomerates in the Kingdom of Saudi Arabia in the pharmaceutical, chemical, and engineering industries and a holding company of five major companies: Tabuk Pharmaceutical, Astrachem, Al Tanmiya Steel, International Building Systems Factory, and Astra Polymers.