Tamer Group Branding and CSR
Branding and CSR Strategy
Communication and Advertising
We worked on branding different CSR initiatives including “Sa’aid” which targeted the youth and worked on empowering them in the work field.
A marketing and advertising campaign including press, radio, and TV ads together with engagement marketing through visiting schools, universities, shopping centers, and sport venues were created, not to forget online promotions via Tamer Group website and other social networks. We worked on developing the content of Tamer Group website. An overall copywriting was done for the website both in Arabic and English in a way that reflects the true value of the group and its objectives.
Focusing on the online presence of Tamer Group, our developers created a new, interactive website which overcame the pitfalls of the older version; it enhanced the brand online image of the group and its subsidiaries. Once finished, a smart phone-compatible version was created to maximize the reach of the content to the target audience.
Tamer Group is a leading healthcare, beauty care, prestige products, and fast-moving consumer goods company responding to the growing needs of the Middle East. The core activities of the group are import, distribution, promotion, marketing, and manufacturing.
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