Hayah IVF Branding and Digital Marketing

To help Hayah IVF reposition itself as a specialized In Vitro Fertilization (IVF) clinic, Imagine Group worked on developing the clinic’s new brand identity and image accompanied by a new look and feel. The new website design and the new identity presented the center as more than just a gynecology-based one. A strong advertising campaign was launched with the result of Hayah IVF gaining a strong foothold as a Jordan-based, professional IVF clinic.

A new website was developed to reflect the new identity of the clinic as an IVF one. Search Engine Optimization (SEO) was crafted and implemented to the website to increase traffic and diversify its reach among local and regional visitors. We activated Hayah IVF social media, specially its Facebook page and YouTube channel, and have updated their content with informative substance.

Hayah IVF clinic is dedicated to infertility diagnosis and the treatment of fertility disorders. It provides a broad range of treatment methods and additional techniques that increase not only the treatment success rates but also the comfort of its patients. Hayah IVF has experienced fertility specialists offering many treatment options to help create more babies than any other fertility clinic. The clinic offers its patients access to the best minds in fertility treatment as well as the latest scientific advances in assisted reproductive technology. Hayah IVF takes care of its patients at every step of the journey, from testing and diagnosis to treatment.