Jumhouria Bank Branding and Visual System Enhancement

Aiming to re-establish itself as a leading bank in the eyes of its clients at home and abroad, Jumhouria Bank briefed us to refresh its corporate identity and branch environment, projecting a modern, dynamic, and expert Libyan bank of global reach. A unique shape was developed to construct a distinctive brand icon and graphic texture whilst customized Latin and Arabic fonts were created to support visual ownership and consistency across all communications. The retail bank design concept has reflected the new brand identity inside the retail environment. Teller counters and advisor positions have been designed to be more customer-friendly and to assist in the easy navigation of the branch. BTL and ATL materials were also designed and used in advertising campaigns.

We updated Jumhouria Bank website and enhanced its visual system to widen its reach and increase its potential clients.

On the 10th of April 2008, the Central Bank of Libya issued its decision to merge the two banks of Umma and Jumhouria into one bank under the name “Jumhouria Bank” with a budget amounting to 20 billion LYD, thus the bank became the second biggest Libyan bank after the Libyan Foreign Bank. The number of its employees after merger had reached more than 5800 male and female employees, its branches 147 branches and agencies, and had a market share up to 33 percent. In 2013, the decision of the General Assembly of the Bank was issued to transform the Bank from a traditional commercial bank to an Islamic one on several phases, and as a result Fashloum Branch for Islamic Banking was the first Islamic branch in Libya.