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Jumhouria Bank Branding and Visual System Enhancement

Banking & Financial Services

Aiming to re-establish itself as a leading bank in the eyes of its clients at home and abroad, Jumhouria Bank briefed us to refresh its corporate identity and branch environment, projecting a modern, dynamic, and expert Libyan bank of global reach. A unique shape was developed to construct a distinctive brand icon and graphic texture whilst customized Latin and Arabic fonts were created to support visual ownership and consistency across all communications. The retail bank design concept has reflected the new brand identity inside the retail environment. Teller counters and advisor positions have been designed to be more customer-friendly and to assist in the easy navigation of the branch. BTL and ATL materials were also designed and used in advertising campaigns.

Client Name

Jumhouria Bank

Origin

Libya

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