Salti Industries Branding and Design Solutions

Imagine Group applied selected brand architecture strategies to separate Al Salti Brothers (Al Salti Ekhwan) into business units and subsidiaries under one umbrella brand that we named “Salti Industries”. To make sure the company would not lose its competitive edge in the market, a brand positioning strategy was applied by analyzing the competing companies in the market, the products and services, and their added values so as to come up with a plan to position Salti Industries properly in the market.

We developed the brand identity and image of Salti Industries. A new logo was designed for the “mother company” simultaneously with the marketing collateral and other visual designs to make sure it would be compatible enough to reflect the company prior and after the changes it underwent. The marketing collateral focused mostly on the heritage of the company, showing detailed images and information that illustrate the core of Salti Industries work and reflect its goals and added value.

Initially known as Al Salti Ekhwan (Al Salti Brothers), Salti Industries is specialized in the design, fabrication, and reception of steel structures as well as aluminum windows, doors, and curtain walls. The company has held two large-scale projects: a factory construction project in Aqaba and a hotel project in Amman which helped the company boost its business rapidly.