Cihan Group Branding Strategy and Design Solutions
We worked on developing the brand architecture of Cihan Group and dividing its subsidiaries to ensure a better positioning on the group level to match its expansion.
Imagine Group cooperated with Cihan Group for a long period of time and designed the visual systems for its subsidiaries, mainly Cihan Bank and Cihan Motors. The brand image of the group was enhanced by boosting the image of its subsidiaries and designing their websites and marketing collateral.
Cihan Group is a holding company owning several leading companies in different fields, most importantly banking and investment, automotive industry, and food. The group began its growth in the 1940s and established many subsidiaries under its umbrella including Cihan Bank, Cihan Motors, Cihan Insurance, Cihan University, and Cihan Int. Trade Company.
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