The Essentials of Mobile App Marketing

Nowadays, there seems to be an infinite number of mobile applications available on app stores. The bar for standing out is exceptionally high; therefore, it is fundamental for mobile app developers and entrepreneurs to have a strong mobile app marketing strategy.

At Imagine Group, our developers and social media experts offer the following services to allow users to discover a mobile application:

  1. Services that attract massive downloads to the client’s app:
    • Extensive market and competitive analysis
    • App Store Optimization (ASO) and Search Engine Optimization (SEO)
  2. Services that can reach the top of the app store:
    • Integrating social media
    • Mobile display advertising through placing an ad within a variety of mobile media formats
    • Bursting marketing through pushing the app to the top of its category
    • We do not apply incentivized download services since app stores established ways of preventing developers from manipulating an app’s way to be downloaded by so many through the use of other apps. But we have our own popularity strategies that smoothly achieve the goal.
  3. Monetization Strategies:
    These strategies include pricing the app properly and choosing the correct platform for development through applying certain measures and processes.


In conclusion, using the previous marketing strategies as well as a lot more increases the base of the target audience and brings more interaction with the brand, expanding the reach and awareness of its identity in effect.

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