TTF Branding and Communication Strategy
Government and Public Services
Branding and Design Solutions
Ministry of Transport commissioned us to create a brand for Trade and Transport Facilitation (TTF) program. Hence, a brand image that reflects how the program reduces trade-related costs and develops a multi-modal transport sector that maximizes efficiency, is environmentally sustainable, and improves exporters’ competitiveness was creatively developed. We worked also on designing the graphics of the Public Relations (PR) program and its needed communication tools.
We also developed a communication strategy that familiarized the target audience with TTF goals and work.
We worked on developing the website of TTF to be user-friendly and easy to manage and navigate.
Formerly known as the Ministry of Communications (railways, aviation and seaports), the Ministry of Transport was established in the beginning of 1965 and assumed its official status in 1971 upon the issuance of the Ministry of Transport Law No. (42), which became a permanent law in 1972. In 2003, the Transport Law No. (89) was issued to reflect the current situation and future role of the Ministry. Trade and Transport Facilitation (TTF) is an EU-funded program that has been adopted by the Jordanian government to bring together all concerned stakeholders in the private and public sectors to address the problems and obstacles encountered by the trade and transport sectors. It aims to improve exporters’ competitiveness and attract foreign investments to grow the economy. The EU funded the program as a means of supporting the Jordanian government’s policy on economic development and growth, providing the TTF program with a €33 million grant.
Ministry of Transport (Jordan)
European Union, Jordan
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