Spectrum-Bose Branding and Advertising

Imagine Group worked on developing a brand positioning strategy for Spectrum-Bose. The strategy included analyzing companies specialized in the field of professional light and sound integration and comparing products and services as well as added values. We then moved to develop marketing and communication strategies to raise people’s awareness of Spectrum, its products, services, and added value.

Spectrum-Bose assigned us to develop its brand identity and image, stationery, corporate designs, marketing collateral, and promotional tools, making sure to highlight the unique partnership between the company and Bose on the one hand and other reputable suppliers of audio and lighting solutions in the world on the other. An advertisement campaign was also launched and marketing collateral and promotional tools that reflected the brand values and achievements were creatively designed. Not only this, but a campaign was also launched to showcase the company’s audio system products, quality support systems, and business solutions.

We developed Spectrum-Bose website making sure to showcase its products, services, and added value to its customers. We worked also on developing the social media of the company.

The exclusive partner of Bose in Jordan, Spectrum Sound and Light was established in 2006 as a private venture by Target Group. The aim of this venture has been to develop a company with a distinct market leadership in the emerging field of professional light and sound integration.