Royal Falcon Marketing Strategy and Advertising


We were commissioned to help Royal Falcon Airline translate its new business plan for the period 2008-2012 into action. The first step to be taken was to identify RF direct and indirect competitors. A destination branding strategy was also applied to highlight the unique flight experiences to the destinations RF reaches. Together with this, a marketing strategy was implemented by scanning the internal and external business environments and then creating a marketing plan for RF that explains what actions it should take to sustain its competitive edge in the market.

Client Name

Royal Falcon Airline



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