NCL Branding and Website Development

Responding to NCB’s wish to establish new projects that would help develop new financing services, we developed a brand architecture strategy to help position National Commercial Leasing Company brand as a sub-brand of National Commercial Bank. We also implemented a customer segmentation strategy through demographic, geographic, psychological, and behavioral means to glean comprehensive results that would totally push the performance and quality of the company’s services to the local market after its launching.

Our developers created a website for NCL which will be launched upon the opening of the company.

A member of the National Commercial Bank brand, National Commercial Leasing Company will be offering a wide array of individual and business leasing services for vehicles, properties, construction, oil and gas, transport, real estate, and medical equipment. It aims at increasing public awareness of its structured leasing solutions in order to become one of the leading leasing companies in Libya.