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NCL Branding and Website Development

Banking & Financial Services

Responding to NCB’s wish to establish new projects that would help develop new financing services, we developed a brand architecture strategy to help position National Commercial Leasing Company brand as a sub-brand of National Commercial Bank. We also implemented a customer segmentation strategy through demographic, geographic, psychological, and behavioral means to glean comprehensive results that would totally push the performance and quality of the company’s services to the local market after its launching.

Client Name

National Commercial Leasing Company (NCL)

Origin

Libya

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