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MFW Branding Strategy and Design Solutions

Non Profit

We worked on auditing Microfund for Women brand, analyzed internal factors like its positioning, brand values, product and service positioning, as well as the brand visual system like its identity, marketing collaterals, website, and social media. Qualitative and quantitative researches were conducted; they included surveys and focus group sessions. Research results were used to create strategies and plans to boost the corporate performance and status as well as portray its focus on empowering women. A branding strategy was later developed to lay out the actions MFW should take. Raising awareness of MFW’s role in the community relied on a communication strategy we developed.

Client Name

Microfund for Women (MFW)

Origin

Jordan

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