JKB Market Research

Jordan Kuwait Bank wished to measure the level of service provided to its clients, and so, assigned Imagine Group to handle the mission. We depended on the “Mystery Shopping” technique we master. Based on different methodologies and according to JKB needs, the holistic approach used offered surveys to an array of employees and customers. We inserted the survey results into a system developed as part of the service and created specially designed consultancy assignments.

The slogan “More than just a bank” summarizes the set of policies and strategic goals put in place by Jordan Kuwait Bank board of directors with the launch of the overall change and development plan in 1997. The context and definition of the slogan reflect the bank’s commitment to achieve a pivotal leap in all areas of business, aimed at expanding the services and products offered to include the latest innovations and technologies in the banking arena that directly relate to banking or that complement it. Within this concept, the bank’s services were expanded to include the provision of investment advisory, legal services, financial engineering, insurance, brokerage and other services that global financial institutions already practice, thus turning Jordan Kuwait Bank into a one- stop customer service provider of integrated and comprehensive set of offerings that meet all the needs of individual and institutional clients.