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IYF Market Research and Branding Strategy

Non Profit

To re-activate its initiative “Youth for the Future” in Jordan, the International Youth Foundation (IYF) commissioned Imagine Group to conduct a brand audit for its partnered initiative with the United States Agency for International Development (USAID) “Youth: Work Jordan”. Brand assessment was done through interactive focus group sessions. At an advanced stage, a communication strategy was implemented and allowed the initiative to reach a wider audience and engage both the private and public sectors in its work.

Client Name

International Youth Foundation (IYF)

Origin

Jordan

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