Gweet Branding


Since the target audience of Gweet is mainly travelers who look for a place to stay in with locals, Imagine Group developed the logo of the service. The logo was meant to feel Middle Eastern in a sense that attracts the targeted customers and brings forth their curiosity to find out what Gweet has to offer. The chosen typography and the slogan “Have a place not a space” the brand goes by show how the service is meant to help foreigners live the local experience.

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