BDC Brand Image and Marketing

Imagine Group designed the marketing collateral, reports, and a booth that Business Development Center set at the Union for the Mediterranean (UfM) Conference. The marketing collateral focused on programs which include the youth, women empowerment, and local economic development.

Raising the awareness of the largest possible number of its target audience about the efforts BDC has put to develop the local economy and achieve public reform as well as to reflect its achievements and partnerships were issues that Imagine Group worked on. Tactical marketing strategies were implemented by sending mass emails to the targeted segment and via social media.

Established in 2004, Business Development Center (BDC) is a non-profit organization committed to fostering economic development and public reform in Jordan and the Middle East. As a national and regional resource, BDC has been on the forefront of various successful multi-million dollar projects and works with a business ecosystem of potential contributors and participants like business service providers, government entities, universities, and international partners to continue its mission of delivering effective development programming.