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Renault Syria Brand Audit and Marketing Strategy

Automotive

Renault France assigned Imagine Group to audit its brand image and dealers’ brand performance in Jordan, Syria, and Lebanon, which required that we understand the brand architecture and positioning of Renault and its models in those countries. For this, we conducted and shared our findings on Renault Middle East websites as well as its social media pages, including the ones for Syria and Lebanon. Our brand audit study focused on real measurements for the customers perception of Renault brand as well as the dealer brand image. Customer loyalty for Renault brand and customer perception of other brands currently competing with Renault in the Middle East market were taken into consideration and were filtered to create a database for our analysis and the marketing strategy we developed.

Client Name

Renault Syria

Origin

France, Syria

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