Pyore Business Plan and Marketing Strategy
Naming and Branding
We developed a comprehensive business plan for Pyore. This plan depended on a thorough market research in the Moroccan society.
Our marketing team worked on developing a strong marketing strategy for the wellness center. The strategy was meant to increase revenues and help the center position itself well in the local and regional market.
We were commissioned to create Pyore brand name and image. The name was carefully chosen among a large number of options we worked on to help reflect the vision of the spa and wellness center.
We designed Pyore logo and marketing collateral, taking into consideration the finest and minute details that would help distinguish the center and make it stand out from the crowd.
Pyore is a 4000 sq/m spa located within a shopping centre and overlooking the ocean. Featuring a fitness center, 2 studios for Palatio and Yoga, 11 massage and treatment rooms, jacuzzi and sauna, Turkish Hamam, business center, and a boutique restaurant serving healthy food, this center is the best destination of self-indulgence.
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