KAUST Branding and Communication Strategy
Government and Public Services
Branding, Design Solutions, and Advertising
Imagine Group launched a marketing campaign to attract professors of respectable status to apply to available academic positions at King Abdullah University for Science and Technology. Promotional tools and visuals that reflected the research feel of the university and its prestigious rank in the region were developed and combined with attractive benefits and offers. Imagine Group was also responsible for designing job descriptions and vacancy announcements on KAUST website.
To enable KAUST to reach the right target audience and guarantee good return on investment, we developed a media plan and an advertising program for the university.
King Abdullah University for Science and Technology (KAUST) advances science and technology through distinctive and collaborative research integrated with graduate education. It is a catalyst for innovation, economic development and social prosperity in Saudi Arabia and the world.
King Abdullah University for Science and Technology (KAUST)
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