FIC Branding and Design Solutions

Financial Investment Company for Shares & Bonds relied on the expertise of Imagine Group to audit its brand and conduct a market research on major Jordanian investment companies. Using our brand strategies and plans, we used the results of the research to initiate a competition analysis. A marketing strategy to enhance the position of FIC in the market was followed by a brand positioning campaign to root its brand strongly in the local market. We also applied customer loyalty strategies through customer retention programs backed up by a communication plan.

Imagine Group developed the brand identity and image designs, and backed them up with pictures and graphs that explain the rate of FIC achievements and success in managing investments and showcase the goals and core values of the brand. FIC stationery, investment portfolio, and corporate designs, in addition to marketing collateral, promotional tools, and visuals for internal branding were also designed with the aim of increasing the employees’ customer and business focus.

Financial Investment Company for Shares & Bonds was established in 1978 as one of the first brokerage houses in Jordan. The company is managed by experienced and highly qualified investment managers. It offers clients a wide variety of investment services, ensuring the stability and security that enables them to make confident investments.