FIC Branding and Design Solutions

Banking & Financial Services

Financial Investment Company for Shares & Bonds relied on the expertise of Imagine Group to audit its brand and conduct a market research on major Jordanian investment companies. Using our brand strategies and plans, we used the results of the research to initiate a competition analysis. A marketing strategy to enhance the position of FIC in the market was followed by a brand positioning campaign to root its brand strongly in the local market. We also applied customer loyalty strategies through customer retention programs backed up by a communication plan.

Client Name

Financial Investment Company for Shares & Bonds (FIC)



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