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Cihan Bank Corporate Branding

Banking & Financial Services

To help Cihan bank understand its place in the market among Islamic and traditional banks, Imagine Group conducted a market study on similar banks. Besides, a customer insight study and a new branding and positioning strategy were developed through implementing different approaches including customer loyalty programs. A communication plan was also developed to analyze the target audience as to come up with the best approach to achieve customer appeal.

Client Name

Cihan Bank

Origin

Iraq

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