Buhajar Jewelry Business Strategy

We helped Buhajar Jewelry develop a business plan and marketing strategy. The business plan we developed enabled the company to strengthen its competitive advantage and revenues, and was a cost-reduction driver. The marketing strategy included discovering the company’s ideal clients and unique core difference, not to forget helping in enhancing its positioning for a bigger market share.

Imagine Group was commissioned to visualize Buhajar Jewelry brand. Different design solutions and advertising campaigns covered Buhajar Jewelry events and collections. The campaigns focused on the designs of certain pieces and the glamour of Buhajar’s unique gold and diamond collections.

Imagine Group developed the website to widen the reach of Buhajar Jewelry both locally and regionally.

A Buhajar Group subsidiary, the mission of Buhajar Jewelry is to preserve the traditions inherited from the first founders of Buhajar family in the gold trade and to provide a diverse, global collection of jewelry that expresses what is in the mind of every woman and forms her elegant, original, and unique presence that distinguishes her from every other woman.