Al Tanmiya Visual System Enhancement and Brand Strategy Development

Imagine Group created a visual system for Al Tanmiya for Steel Industries that reflected its role as a huge industrial company, enhancing its brand identity and image, and showcasing its true values through images that portray the size of its factories, especially the plant established in southern Iraq. Marketing collateral and promotional tools were designed to raise awareness of Al Tanmiya work nature, locations, and affiliations.

A website was developed for the company and contained explanatory content that displays its products, services, and added value. Our developers integrated a user-friendly content management system (CMS) to the website so that administrators could control the content and manage it smoothly.

A brand strategy to realize the company’s place in the market, with the aim of boosting its brand to be on top of its field was developed. Results were processed to come up with the desired strategy for developing Al Tanmiya brand positioning.

Al Tanmiya for Steel Industries is a Jordanian offshore holding company that fully owns Al Anmaa Co. for Constructional Materials Production. The company is jointly owned by Astra Industries Group, Saudi Arabia, Al-Massira International Co., Jordan, and Mr. Ali Fadhel Shamara from Shamara Group, Jordan.