Al Anmaa Brand Strategy and Website Development

To help Al Anmaa Co. for Construction Materials Production develop its brand identity, Imagine Group concentrated on developing a brand strategy which focused on showcasing the unique steel products and stages of melting, refining, treating, and finishing. The strategy also involved brand positioning and valuation of the company to measure its contribution to the Iraqi economy.

Developing the brand identity of Al Anmaa involved enhancing the visual system and corporate designs with illustrative images and videos that show the work in the plant. This also included showcasing the tools the plant uses as well as developing marketing collateral and promotional tools.

Imagine Group team worked on developing the company’s website, paying great attention to operations, used machinery, services, and products. We were careful to embed the newly developed content management system (CMS) to enable administrators to control the flow of data and information on the website as well as organize it.

Owned by Al Tanmiya for Steel Industries, a Jordanian offshore holding company, Al Anmaa Co. for Constructional Materials Production operates a steel plant in Basra governorate in Iraq. The plant has a potential production capacity of 435,000 tons per year of steel billets which can easily be increased with a minimal investment. The plant produces 300,000 tons per year of construction steel rebar made mainly of scrap steel.