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ACI Market Research and Brand Audit

Government and Public Services

Imagine Group conducted a thorough market and sales research to study customer insights for Amman Chamber of Industry. The research focused on identifying “brand passion” on multiple levels: feelings, harmony with personal values, lifestyle or self-image, position in the consideration set, and position on the usage set. The research was accompanied by a brand audit to measure the brand valuation of all the factors that influence Jordanian products/brands selling points.

Client Name

Amman Chamber of Industry

Origin

Jordan

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